A sort of manifesto on appreciating art and respecting artists
“There is no must in art because art is free.”
– Wassily Kandinsky
Few figures in recent British pop culture have loomed as large and as enigmatic as Bill Drummond. From the KLF to his provocative art projects, King Boy D has consistently entertained while challenging us to rethink our relationship with music and art. Yet, as his public profile has evolved, so too has the nature of his fans’ relationship with the artist. This pamphlet explores an obvious yet contentious proposition: while fans may feel a deep connection to his art, Bill Drummond’s only obligation is to his own creative vision. In other words:
Bill Drummond owes you nothing.

Despite the music, art and writing that Bill Drummond has given the world, a core group of fans borders on obsessive, their identities seemingly tied in with that of the artist, and expecting a much more personal level of engagement. This expectation raises questions about the blurred line between appreciating art and idolising the artist. Why do some fans feel entitled to more from those who have already given so much?
Bill Drummond’s core fan base, now predominantly in their 40s to 60s, represents a fascinating case study in long-term artistic devotion. This group has remained steadfastly loyal to Drummond decades after the KLF officially left the music industry. Understanding why this cohort remains connected with Drummond – the phenomenon of the ‘middle-aged fanboy’ – provides some insight into the complex relationship between artists and their long-term followers.
FAN Eternal
The enduring devotion of Drummond’s aging fan base can be attributed to several factors:
- Nostalgia – The music and performances of the JAMs/KLF era bring back powerful memories and emotions for fans who were there, providing a link to their youth.
- Intellectual stimulation – Bill’s more recent projects challenge conventional thinking about the relationship between music, art and society. This keeps fans invested in his work, providing stimulation in decoding and discussing his latest work.
- Shared values – His unconventional work and willingness to take creative risks provide a sense of shared values for fans who view themselves as ‘closet nonconformists’, despite having achingly normal lives.
- Cultural capital – Being a devoted fan of a non-mainstream artist who is highly regarded in certain circles provides a sense of cultural cachet.
- Ongoing artistic output – Drummond’s projects and writing provide a steady stream of new material for fans to engage with, maintaining their attention.
The Man and the Fans
The middle-aged fanboy can be characterised as a person aged 40 or over, who maintains an intense enthusiasm for a particular cultural figure. This behaviour arguably represents a kind of arrested development, with fans clinging to youthful passions well into adulthood.
Being a devoted fan becomes a core part of these men’s – and they usually are men – identity, providing a sense of continuity and relevance as they age. While they take part in online communities related to their fandom, they act as individuals, attending events on their own (or with a patient but disinterested partner).
Crucially, unlike younger fans, this demographic has a high level of disposable income. This is spent on items like limited-run Penkiln Burn or L-13 books and pamphlets (which are, of course, numbered – gotta catch ’em all), records that are considerably less objectively enjoyable than the 90s stuff, travel to events, manufacturing their own fan materials (like this pamphlet) and purchasing rare artefacts on eBay. They combine these material possessions with an encyclopædic knowledge of the artist’s work, leveraging both to acquire increased status within the online fan community.
While the middle-aged fanboy will generally be supportive of the artist’s newer projects, there can also be a tendency to idealise earlier work, sometimes criticising new directions. Though a riskier tactic, this criticism – backed by ‘evidence’ – can also be used to try to obtain a higher status within the group.

In Drummond’s case, the middle-aged fanboy phenomenon is particularly interesting due to the intellectual and conceptual nature of his work. Fans don’t just passively consume music or art, but actively engage with the provocative concepts, sometimes in person. To the Drummond fanboys, this intellectual and personal engagement might add a sheen of legitimacy their continued devotion, distinguishing it from more mainstream forms of intense fandom (such as disciples of a TV show like Doctor Who or a boyband, like… er… JLS). Yet the same type of strong parasocial relationship developed by long-term fans of those mainstream artists – deep, one-sided connections with the artist – also form in the case of Drummond fanboys. Unlike boybands or TV shows, though, fans have regular opportunities to interact with the artist himself. The adage ‘never meet your heroes’ doesn’t necessarily apply – Drummond is personable if intense in person, and interested in fans’ views of his work – but this relatively easy access to the object of their fandom creates a very unusual dynamic.
In the case of Bill Drummond and his acolytes, the relationship overall establishes a fascinating dichotomy. On one hand, Drummond has already provided his fans with a plethora of artistic works, albums and singles, and thought-provoking ‘happenings’. On the other, his availability means many fans continue to expect even more from him, revealing a sense of entitlement that warrants closer examination.
Why do fans think Bill Drummond owes them something?
“So here we are at the end of the year, like monkeys to perform…”
– King Boy D, Prestwich Prophet’s Grin
Fans develop deep emotional connections to the artist’s work. This emotional investment leads to a feeling of personal stake in the artist’s career and life. Many fans, particularly those who have followed Drummond since the days of Pure Trance and the Benio bunker, may have modelled their own personalities on aspects of his work or persona. Over time, this flips, and they now see themselves in the artist. This identification blurs the line between appreciation and ownership, causing fans to project their own desires and expectations onto the artist.
Earlier on, we mentioned the idea of continuity – that the artist provides a connection to the fan’s past. If the artist were to stop providing new material to connect with, fans would be forced to close a chapter and admit they were no longer young or in-touch.
There could also be a sense of unfinished business. The KLF’s abrupt exit from the music industry might have left fans feeling that their expectations were never fulfilled, leaving them to cling, subconsciously, to the idea that there may yet be a return to the days of Stadium House.
Crucially, social media and websites like Penkiln Burn have created an unprecedented level of perceived access to Bill Drummond’s life, and a weekly feed of information about his thoughts and activities. This further breaks down the mystique and remoteness of the artist, creating an expectation of more direct interaction.
In person, Drummond’s projects ostensibly invite audience participation and interpretation. Some fans may misinterpret this limited invitation as an open request for continued engagement or explanation, even when the artist considers the work complete. However, if you’ve been to an event run as part of one of Drummond’s projects, you may recognise the slightly empty feeling that things were less interactive than you hoped. This is with good reason: they’re not about you. They’re about Bill Drummond. And it’s his prerogative to run his events as he wishes, because Bill Drummond owes you nothing.
It’s important to recognise that this overall sense of entitlement, while understandable from a psychological perspective, doesn’t align with the reality of the artist’s obligations. Bill Drummond, like any artist, owes his audience absolutely fuck all. The expectation for more – whether it’s explanations, access, or new work – fails to respect the boundaries between the creator and the consumer.
Bill Drummond owes you nothing
If this statement sounds controversial, then you’re too invested.
The breadth and depth of Drummond’s artistic output have provided fans with a wealth of material to engage with, appreciate, and interpret. This body of work represents Drummond’s creative vision and his contribution to culture. It is, in itself, more than enough.
The nature of fandom, particularly in the case of aging fan bases, blurs the lines between appreciation and expectation. Emotional investment leads to a sense of entitlement, a feeling that the artist owes them something more. However, this expectation fundamentally misunderstands the nature of artistic responsibility.
An artist’s primary responsibility is to their own creative vision. They might choose to engage with their audience, but this engagement should be viewed as a gift rather than an obligation. Bill Drummond’s willingness to discuss his work, coupled with his apparent disinterest in catering to fan expectations beyond that, perfectly illustrates this principle. He continues to create on his own terms, owing nothing to anyone but his own artistic impulses.
Art can evoke powerful emotions, these feelings should not be automatically transferred to or expected from the artist themselves. Artists are individuals with their own lives, separate from their public persona and art. We are entitled to engage with and enjoy their art, but not their time, explanations, or personal attention. As consumers of art, we should be thankful for the art that has been shared, rather than demanding more. And we should be prepared to approach every artist’s work with thoughtful consideration, rather than blind adoration or excessive criticism.

Ultimately, ‘Bill Drummond owes you nothing’ is not just a statement about one artist, but a call for a re-evaluation of the relationship between all artists and their audiences. It’s an invitation to appreciate art for what it is, and to engage with it deeply, while recognising the autonomy of its creators. In doing so, we not only show respect for artists like Drummond but also open ourselves to a richer, more authentic appreciation of the art itself.
POOR ADRY
23 JULY 2024
Poor Adry emailed me subsequently, on the day of receiving a new email from the Penkiln Burn fold.
Poor Adry asked for this quote to be added to the piece and I was happy to oblige:
“Bill Drummond has taken some sort of twisted satisfaction from never delivering satisfaction to those that he has been intimately involved with.”
– admin@penkilnburn.com, “VEER DOWN” (email 24 August 2024)
Pamphlet 53 of the 52 Pamphlets
GANTOBers still have something to say, so the third book is delayed until everyone has had a chance to make their written or artistic contribution



































